"Understanding the difference between Customer Experience (CX) and Brand Experience (BX) is important because each has its own distinct impacts on the business strategy of an organization." Many customer-centric organizations think of their "customers" as end users,...
Today’s marketing landscape has become so complex it takes a Content Strategy Roadmap to align execution with your Customer Journey map. But what does that Roadmap look like?
What’s the process for bridging your Customer Journey maps with content execution…for making your content truly Customer Journey driven?
Operationalizing your Customer Journey Map means executing specific tactics to improve touchpoint experiences. It also involves stepping back to develop a thematic storyline.
The first step in developing your Content Strategy Roadmap is identifying touchpoint weaknesses (TPWs) that surface throughout your Customer Journey.
It’s important to review the channel(s) that are delivering sub-optimal customer experiences.
Setting content goals will keep you on task improving the brand touchpoint experience.
Personas are extremely useful in building Content Strategy Roadmaps for your Customer Journey because they provide a more complete profile than demographics alone.
Make the most of each content asset by positioning it differently for each target persona.
What type of content approach will best achieve your goals while addressing your Customer Journey touchpoint weaknesses?