BLIP #10: Content ‘Curb Appeal’
The content brief that emerges after step 9 becomes self-evident and completely bulletproof.
BLIP #11: Matching Media to Your Customer Journey
Threading an engaging storyline throughout the Customer Journey can assuage angst and improve brand experience.
BLIP #12: Sharing is Everything
Sharing content makes content strategies more successful because it aligns expectations along the Customer Journey. The more it’s shared, the more efficient your content campaign becomes on the long tail.
Accelerate Revenue: Unite Your Sales Process with Your Customer Journey
Brand Experience (BX) is where Customer Journey meets Sales Process You may have seen it in your own organization: Your Customer Journey Map and Sales Process collide if they’re not strategically integrated. Or—especially in B2B—the Customer Journey Map is downplayed,...
The Most Underutilized Best Content Strategy
Strategic Content Programs unite expectations along the customer journey.
Connecting the Dots – Download the Whitepaper
Connecting the Dots Along Your Customers’ Journeys 7 essential elements that unite expectations among employees, distributors, and customers for measurable business results New insights along the customer journey are transformative; integrating employees, distribution...
GroPartners Repositions Around
End-to-end Customer Journey
Skokie, Illinois, June 20, 2017 GroPartners Consulting, LLC today announced its focus on strategic content programs that help marketers unite expectations along the end-to-end customer journey. This new approach integrates the customer journey through a program of...
DOL Education Delivers Unexpected Engagement
FOR IMMEDIATE RELEASE For more information, contact Greg French at GroPartners Consulting gregf@gropartnersconsulting.com | 847-845-6970 www.gropartnersconsulting.com Skokie, Illinois, May 30, 2017 DOL Education Delivers Unexpected Engagement A spoonful of sugar can...
The Important Difference between Transparency and Visibility
"Corporate transparency" describes a window into the current state of a business, often during crises. In contrast, "visibility" displays ideal everyday behaviors and scenarios that help internal stakeholders know what their brand should look like in play, and what...
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