Research builds confidence in sales & marketing investments

Research is the backbone of GroPartner’s content programs. Understanding how stakeholders perceive your brand in the context of their lives, competitive forces, and their emotional associations is essential to developing content that delivers results. 

GroPartners conducts qualitative and quantitative research with stakeholder groups across brand ecosystems, both internally and externally. We help you compose a 360° view of perceptions and reality—among employees, sales forces, distribution channels, customer segments—resulting in truly actionable insights that build confidence in a wide range of investments.

In this era of survey overload, GroPartners uses seasoned people, processes, and techniques to cut through the clutter and meet meaningful quotas.

During times of acquisition, new partnerships, a shrinking client base, or growing product lines, research and strategic analysis are essential tools to unite expectations for better sales and marketing results. Our research programs include:

Market Research

  • Voice of the Customer (VoC)
  • Customer experience analysis
  • Net Promoter Score (NPS)
  • Preference
  • New product features
  • Channel alignment
  • Value chain research
  • Customer journey
  • General gap analysis
  • Target market analysis

Internal Research

  • Leadership
  • Cross functional
  • Alignment

Sales Force Research

  • At-risk accounts assessment (BRAD)
  • Win/loss analysis
  • Target segment analysis

Research builds confidence by uniting expectations

Investments in content are more sure-footed when they’re based on research. With more certainty and clarity around customer priorities, confidence in marketing investments can lead to bigger payoffs.