TouchPath® Marketing Content Assessment

How does your marketing content strategy stack up? Marketing is no longer just about external customers. It now involves the entire ecosystem surrounding your brand. This assessment is designed to help you identify areas of strengths and weaknesses in your organization's content strategy. Select your responses to the following 13 questions and receive an assessment summary immediately upon completion. Feel free to visit regularly to track your score over time. Questions with asterisks are required. Let's get started!

  • (While your best guess is ok, try to be honest and base your answer on actual metrics if you have them)
  • (Brand personality doesn't necessarily—but could be— a character, brand energizer, logo, or any specific element. It could also be an attitude, specific language, style, or other brand attributes consistently woven throughout all your marketing content)
  • (Value such as education/information? How-to? Solution? Makes life easier? Unique positioning or other...)
  • (In other words, how well do they understand that they "own" a specific piece of customer satisfaction from their functional role?)
  • (Your marketing ecosystem includes customers, employees, distributors, and other external partners that touch your brand)
  • (Your marketing ecosystem includes customers, employees, distributors, and other external partners that touch your brand)
  • (Not just your marketing plan but specifically a strategy for your annual content portfolio).
  • Enter your business email if you'd like to receive a copy of the results of this assessment across the aggregate of all participants (all participants remain anonymous).