The Ultimate Equation for Business and Marketing

The Ultimate Equation for Business and Marketing

Why Uniting Expectations is so important   I teach a graduate class at Concordia University on Global Marketing in the Digital Era. Our text is authored by Warren Keegan who writes, “…business processes are the real value-creating activities of this generation of...

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Content Strategy for Financial & Insurance Marketers—E2

Content Strategy for Financial & Insurance Marketers—E2

    EPISODE 2 OF 3: —SIMPLIFYING THE CONTENT CONUNDRUM— The Lives Behind Life Events: A Scenario Example Jill lovingly gazes at her new baby, firmly swaddled in her crib. A tear slowly traces down Jill's cheek as she misses her dad, who couldn’t hold on to see his new...

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BLIP #12: Sharing is Everything

BLIP #12: Sharing is Everything

Sharing content makes content strategies more successful because it aligns expectations along the Customer Journey. The more it’s shared, the more efficient your content campaign becomes on the long tail.

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3P: Today’s Essential Corporate Strategy

3P: Today’s Essential Corporate Strategy

“...we didn't start a company with a mission...we had a mission that turned into a company.” — Blake Mycoskie, founder Tom’s Shoes.   Purpose-driven brands are powerful forces with unique opportunities to level economic disparities among and within the world’s...

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