Video with a Soul

The crossroads of strategy and content

RESEARCH • STRATEGY • POSITIONING • CONTENT • CREATIVE • TECHNOLOGY • MARKETING

TRAINING DOESN’T HAVE TO BE BORING:
A top insurance company allowed us to use a light-hearted approach to compliance training. Within the first two weeks of release more than 86% of 8,000+ employees and agents completed the training.

MAKE IT
MEMORABLE.
ADD A LITTLE
SMILE 🙂

Research-based emotional appeal is the most effective means of shifting behaviors. That’s why our scripts are driven by strategy and crafted for engagement, purpose, and passion—even in B2B.

EMOTIONAL ENGAGEMENT
A charter school in Chicago lifts up the underserved communities in Chicago, giving hope and a solid future to Dreamers. ​

FIND THE HURT
AND
MAKE IT GO
AWAY

It’s no secret that pain points drive behavior. We use data to pinpoint the pain, dramatize with consequences, offer solutions, and substantiate with facts.

Our writers and directors translate your business strategy into engaging narrative by adopting a buyer journey perspective that disarms and opens minds.

DOCU-STYLE PRODUCTIONS
Soil health is a decisive weapon against climate change. This documentary-style production educates

WHICH
APPROACH
FITS YOUR
BRAND?

Different brands benefit from different video creative approaches. Our team provides expertise in the most effective story-driven styles:

 

  • Mini-documentaries
  • Edutainment
  • Thought leadership
  • Purpose-driven
  • Testimonials
  • Training
  • Fun game show
  • Music video

ENGAGEMENT
A major insurance company needed to educate trainers, brokers, employers, and employees on their worksite products. Motion graphics provided an “edutainment” solution to enhance engagement, understanding, and learning retention.

LEARN ABOUT
MODULAR
VIDEO
STRATEGY.

FREE WHITE PAPER
Different brands benefit from different video creative approaches. Our team provides expertise in the most effective story-driven styles:

 

  • Mini-documentaries
  • Edutainment
  • Thought leadership
  • Purpose-driven
  • Testimonials
  • Training
  • Fun game show
  • Music video

Mini-Doc

Tell the larger story and position your solutions within it to show the greater impact of your brand.

Edutainment

Transform education into fun, especially to lighten up serious topics.

Thought Leadership

Tell your story of innovation to your peers and buyers to position your brand as industry-leading.

Purpose Driven

Purpose driven campaigns have shown to be highly effective in positioning corporate brands.

Training

When training comes alive through video scenarios, understanding and retention increase.

Testimonials

Nothing resonates with consumers like emotive stories told by their peers.

Fun Game Show

Learning is fun in a game show format. Internal training and external learning are equally excellent applications for this format.

Music Videos

Music videos aren’t just for bands. They can also be for brands.