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The Ultimate Equation for Business and Marketing

The Ultimate Equation for Business and Marketing

by Greg French | Aug 28, 2019 | Alignment, Blog Posts, Brand, Brand building, Brand Experience, Customer Journey, Ecosystem

Why Uniting Expectations is so important   I teach a graduate class at Concordia University on Global Marketing in the Digital Era. Our text is authored by Warren Keegan who writes, “…business processes are the real value-creating activities of this generation of...

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