Content Strategy for Financial & Insurance Marketers—E1

Content Strategy for Financial & Insurance Marketers—E1

    EPISODE 1 OF 3: —REDEFINING FIDUCIARY MARKETING IN THE NEW NORMAL—   Content marketing generates over three times as many leads as outbound marketing and costs 62% less. It rakes in conversion rates up to six times higher than other methods. [i]    ...
Content Strategy for Financial & Insurance Marketers—E2

Content Strategy for Financial & Insurance Marketers—E2

    EPISODE 2 OF 3: —SIMPLIFYING THE CONTENT CONUNDRUM— The Lives Behind Life Events: A Scenario Example Jill lovingly gazes at her new baby, firmly swaddled in her crib. A tear slowly traces down Jill’s cheek as she misses her dad, who couldn’t hold on to see...