by Greg French | Mar 16, 2020 | Alignment, Blog Posts, Brand Experience, Content strategy, Customer Experience, Customer Journey, Ecosystem
A research-driven perspective on how to maximize ROI by aligning your ecosystem with video. Modular Video Strategy—Listen on the go! https://gropartnersconsulting.com/wp-content/uploads/2020/03/Modular-Video-Strategy.mp3 IDEA OVERVIEW This article is about building...
by Greg French | Mar 11, 2020 | Alignment, Brand, Uncategorized
If your organization truly lives its brand, now’s the time to prove it. As Coronavirus fears create an upward spiral of anxiety around the world, employee morale erodes. Connecting your brand values with pandemic preparedness can help quell the underlying...
by Greg French | Aug 28, 2019 | Alignment, Blog Posts, Brand, Brand building, Brand Experience, Customer Journey, Ecosystem
Why Uniting Expectations is so important I teach a graduate class at Concordia University on Global Marketing in the Digital Era. Our text is authored by Warren Keegan who writes, “…business processes are the real value-creating activities of this generation of...
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