by Greg French | Mar 16, 2020 | Alignment, Blog Posts, Brand Experience, Content strategy, Customer Experience, Customer Journey, Ecosystem
A research-driven perspective on how to maximize ROI by aligning your ecosystem with video. Modular Video Strategy—Listen on the go! https://gropartnersconsulting.com/wp-content/uploads/2020/03/Modular-Video-Strategy.mp3 IDEA OVERVIEW This article is about building...
by Greg French | Aug 28, 2019 | Alignment, Blog Posts, Brand, Brand building, Brand Experience, Customer Journey, Ecosystem
Why Uniting Expectations is so important I teach a graduate class at Concordia University on Global Marketing in the Digital Era. Our text is authored by Warren Keegan who writes, “…business processes are the real value-creating activities of this generation of...
by Greg French | Jul 16, 2019 | benefits industry, Blog Posts, Brand, Brand analogies, Brand building, Brand Experience, Content strategy, Customer Journey, Edutainment, Financial Education
EPISODE 1 OF 3: —REDEFINING FIDUCIARY MARKETING IN THE NEW NORMAL— Content marketing generates over three times as many leads as outbound marketing and costs 62% less. It rakes in conversion rates up to six times higher than other methods. [i] ...
by Greg French | Jul 16, 2019 | benefits industry, Blog Posts, Brand, Brand analogies, Brand building, Brand Experience, Content strategy, Customer Journey, Edutainment, Financial Education, White Papers
EPISODE 2 OF 3: —SIMPLIFYING THE CONTENT CONUNDRUM— The Lives Behind Life Events: A Scenario Example Jill lovingly gazes at her new baby, firmly swaddled in her crib. A tear slowly traces down Jill’s cheek as she misses her dad, who couldn’t hold on to see...
by Greg French | Jul 16, 2019 | benefits industry, Blog Posts, Brand, Brand Experience, Content strategy, Customer Journey, Financial Education, White Papers
EPISODE 3 OF 3: —HOW TO BUILD TOUCHPATH CONTENT— (Catch up with episodes 1 and 2) TouchPath Content Approach Great stories come from how things unfold rather than just the events themselves. TouchPath content strategy follows the story and brand experience (BX) of...
by Greg French | Jun 14, 2018 | Blog Posts, Brand, Brand Experience
What Business are you Really in? People don’t want a quarter inch drill. They want a quarter inch hole. They don’t want insurance. They just don’t want peace of mind. People don’t want a car. They want to get somewhere and feel good doing it. No matter what business...
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