by Greg French | Jun 14, 2018 | Blog Posts, Brand, Brand Experience
What Business are you Really in? People don’t want a quarter inch drill. They want a quarter inch hole. They don’t want insurance. They just don’t want peace of mind. People don’t want a car. They want to get somewhere and feel good doing it. No matter what business...
by Greg French | May 21, 2018 | Blog Posts, Brand, Brand Experience, Customer Journey, News Releases, Uncategorized
“…we didn’t start a company with a mission…we had a mission that turned into a company.” — Blake Mycoskie, founder Tom’s Shoes. Purpose-driven brands are powerful forces with unique opportunities to level economic disparities among and within...
by Greg French | Jan 23, 2018 | Brand, Brand Experience
“Understanding the difference between Customer Experience (CX) and Brand Experience (BX) is important because each has its own distinct impacts on the business strategy of an organization.” Many customer-centric organizations think of their...
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