by Greg French | Aug 28, 2019 | Alignment, Blog Posts, Brand, Brand building, Brand Experience, Customer Journey, Ecosystem
Why Uniting Expectations is so important I teach a graduate class at Concordia University on Global Marketing in the Digital Era. Our text is authored by Warren Keegan who writes, “…business processes are the real value-creating activities of this generation of...
by Greg French | Jul 16, 2019 | benefits industry, Blog Posts, Brand, Brand analogies, Brand building, Brand Experience, Content strategy, Customer Journey, Edutainment, Financial Education
EPISODE 1 OF 3: —REDEFINING FIDUCIARY MARKETING IN THE NEW NORMAL— Content marketing generates over three times as many leads as outbound marketing and costs 62% less. It rakes in conversion rates up to six times higher than other methods. [i] ...
by Greg French | Jul 16, 2019 | benefits industry, Blog Posts, Brand, Brand analogies, Brand building, Brand Experience, Content strategy, Customer Journey, Edutainment, Financial Education, White Papers
EPISODE 2 OF 3: —SIMPLIFYING THE CONTENT CONUNDRUM— The Lives Behind Life Events: A Scenario Example Jill lovingly gazes at her new baby, firmly swaddled in her crib. A tear slowly traces down Jill’s cheek as she misses her dad, who couldn’t hold on to see...
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