by Greg French | Mar 16, 2020 | Alignment, Blog Posts, Brand Experience, Content strategy, Customer Experience, Customer Journey, Ecosystem
A research-driven perspective on how to maximize ROI by aligning your ecosystem with video. Modular Video Strategy—Listen on the go! https://gropartnersconsulting.com/wp-content/uploads/2020/03/Modular-Video-Strategy.mp3 IDEA OVERVIEW This article is about building...
by Greg French | Aug 28, 2019 | Alignment, Blog Posts, Brand, Brand building, Brand Experience, Customer Journey, Ecosystem
Why Uniting Expectations is so important I teach a graduate class at Concordia University on Global Marketing in the Digital Era. Our text is authored by Warren Keegan who writes, “…business processes are the real value-creating activities of this generation of...
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