The content strategy that unites expectations
GroPartners TouchPath®360 program helps you build a content continuum that aligns across your entire brand ecosystem.
- Customer target segments
- Internal functional departments and business units
- Distribution channels
- Digital/social/traditional media
It helps you structure content and creative that presents the specific facets of your master value proposition that are most relevant to each individual segment of your ecosystem: employees, customers, and channel partners; all within the same storyline. The result is a seamless value stream fed by the voice of the customer as it preserves corporate objectives and strategies.
For example, GroPartners produced a series of videos and case stories for our insurance client using the TouchPath360 strategy. Each video story presents the same situation from different stakeholder perspectives. Seeing the value proposition in play from various perspectives accomplishes a wide range of value stream advantages. It can open employees’ eyes to customer-centric thinking and reach across silos to create a common focus on customer-critical value. This approach can also can provide customers with visibility into the culture behind the brand, educate on product benefits, and what to expect when engaging with the brand.
TouchPath 360 content can be easily edited for multiple uses, including:
- Marketing and social media
- Customer education
- Website posting
- Internal training
- Internal presentations
- Distributor alignment
- Sales meetings
GroPartners can help you structure and create a TouchPath360 content program with analytics that prove value. The TouchPath360 strategy can even make other programs in your organization work better.
TouchPath®360 is a strategic implementation program offered by GroPartners Consulting LLC designed to improve business results.
TouchPath® is a registered trademark for exclusive use by GroPartners Consulting