by Greg French | May 21, 2018 | Blog Posts, Brand, Brand Experience, Customer Journey, News Releases, Uncategorized
“…we didn’t start a company with a mission…we had a mission that turned into a company.” — Blake Mycoskie, founder Tom’s Shoes. Purpose-driven brands are powerful forces with unique opportunities to level economic disparities among and within...
by Greg French | Oct 23, 2017 | Blog Posts, Customer Journey
Brand Experience (BX) is where Customer Journey meets Sales Process You may have seen it in your own organization: Your Customer Journey Map and Sales Process collide if they’re not strategically integrated. Or—especially in B2B—the Customer Journey Map is downplayed,...
by Greg French | Jul 18, 2017 | Blog Posts, Customer Journey, Edutainment, Financial Education
When you think of Edutainment—after you get past the unusual sound of the portmanteau, you might think of elementary school, Bill Nye the Science Guy, Blues Clues, or Dora the Explorer. But under the fluffy, kid-friendly exterior is a powerful marketing tool....
by Greg French | May 18, 2017 | Blog Posts
“Corporate transparency” describes a window into the current state of a business, often during crises. In contrast, “visibility” displays ideal everyday behaviors and scenarios that help internal stakeholders know what their brand should look...
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