by Greg French | Jul 16, 2019 | benefits industry, Blog Posts, Brand, Brand analogies, Brand building, Brand Experience, Content strategy, Customer Journey, Edutainment, Financial Education
EPISODE 1 OF 3: —REDEFINING FIDUCIARY MARKETING IN THE NEW NORMAL— Content marketing generates over three times as many leads as outbound marketing and costs 62% less. It rakes in conversion rates up to six times higher than other methods. [i] ...
by Greg French | Jul 16, 2019 | benefits industry, Blog Posts, Brand, Brand analogies, Brand building, Brand Experience, Content strategy, Customer Journey, Edutainment, Financial Education, White Papers
EPISODE 2 OF 3: —SIMPLIFYING THE CONTENT CONUNDRUM— The Lives Behind Life Events: A Scenario Example Jill lovingly gazes at her new baby, firmly swaddled in her crib. A tear slowly traces down Jill’s cheek as she misses her dad, who couldn’t hold on to see...
by Greg French | Jul 16, 2019 | benefits industry, Blog Posts, Brand, Brand Experience, Content strategy, Customer Journey, Financial Education, White Papers
EPISODE 3 OF 3: —HOW TO BUILD TOUCHPATH CONTENT— (Catch up with episodes 1 and 2) TouchPath Content Approach Great stories come from how things unfold rather than just the events themselves. TouchPath content strategy follows the story and brand experience (BX) of...
by Greg French | Jul 18, 2017 | Blog Posts, Customer Journey, Edutainment, Financial Education
When you think of Edutainment—after you get past the unusual sound of the portmanteau, you might think of elementary school, Bill Nye the Science Guy, Blues Clues, or Dora the Explorer. But under the fluffy, kid-friendly exterior is a powerful marketing tool....
by Greg French | Jun 20, 2017 | Customer Journey, Financial Education, News Releases, Uncategorized
Skokie, Illinois, June 20, 2017 GroPartners Consulting, LLC today announced its focus on strategic content programs that help marketers unite expectations along the end-to-end customer journey. This new approach integrates the customer journey through a program of...
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