by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
Can you change her mood with a good story? In your mission to improve touchpoint weaknesses, realize your customer may not be in the best of moods. So choosing the content medium that’s just right for the occasion is critical. Short video v long text content....
by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
Sharing content aligns brand experience expectations. Sharing makes content strategies more successful. The more it’s shared, the more efficient your content campaign becomes. Since each persona has an affinity for sharing via specific channels, consider how...
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