by Greg French | Jul 16, 2019 | benefits industry, Blog Posts, Brand, Brand analogies, Brand building, Brand Experience, Content strategy, Customer Journey, Edutainment, Financial Education, White Papers
EPISODE 2 OF 3: —SIMPLIFYING THE CONTENT CONUNDRUM— The Lives Behind Life Events: A Scenario Example Jill lovingly gazes at her new baby, firmly swaddled in her crib. A tear slowly traces down Jill’s cheek as she misses her dad, who couldn’t hold on to see...
by Greg French | Jul 16, 2019 | benefits industry, Blog Posts, Brand, Brand Experience, Content strategy, Customer Journey, Financial Education, White Papers
EPISODE 3 OF 3: —HOW TO BUILD TOUCHPATH CONTENT— (Catch up with episodes 1 and 2) TouchPath Content Approach Great stories come from how things unfold rather than just the events themselves. TouchPath content strategy follows the story and brand experience (BX) of...
by Greg French | Jun 6, 2019 | Research, Uncategorized, White Papers
(JUNE 6, 2019) GroPartners Consulting today announced the release of the second annual Enrollment Industry Trends Survey. The survey collected responses from a balanced sample of 68 benefits intermediary firms that provide enrollment services. The report addresses...
by Greg French | Jan 24, 2019 | Brand, Brand Experience, Customer Journey
Our physical universe is the strongest brand in…well…the universe. To some, brand can seem as illusional as smoke and mirrors. On the other hand, it can also appear extremely complicated. But it’s really very natural…literally. Natural forces that surround...
by Greg French | Jun 14, 2018 | Blog Posts, Brand, Brand Experience
What Business are you Really in? People don’t want a quarter inch drill. They want a quarter inch hole. They don’t want insurance. They just don’t want peace of mind. People don’t want a car. They want to get somewhere and feel good doing it. No matter what business...
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