Keep your eyes on the prize—Your Customer Journey

After targeting a customer touchpoint stage and focusing on a specific channel, you’ll need to set a content goal. As with any other marketing analysis, choose only one goal so your content will be specific to that goal and allow for a clear call to action (CTA).

STEP 3: Define Content Goals

Content Goal Examples:

  • Awareness 
  • Lead Generation
  • Preference
  • Nurture 
  • Conversion
  • Landing Page Traffic
  • Shares
  • Customer Service
  • Loyalty

NEXT—BLIP #7: Pursue Your Personas

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