Target each persona’s preferred content diet.
In this fifth step of the Content Strategy Roadmap, you’ll focus on positioning your content in a genre/format that resonates with your target persona. Make the most of each content asset by positioning it differently for each target persona.
CONTENT STRATEGY ROADMAP
STEP 5: Position Your Content
Keep in mind you can blend a few of content positioning styles to target your persona. For example Tommy Technology might be engaged by entertaining and educational news on innovations (combining news, entertainment & education). In social media applications, you can use similar content for different personas by switching out the text and/or image in the post, while using the same destination content assets (landing page, videos, blogs, etc.) for click throughs.
The list below will help you match your personas with content positioning they’d most likely find engaging.
Content positioning styles include:
- News
- Interest
- Factual
- Educational
- Entertainment
- Innovative
- Cool
- Sensational
As with any other content, it’s best to use a benefit spin.
Next—BLIP #9: Content Types that Get the Job Done
Contact us for a FREE Customer Journey Map review or an on-site workshop for Content Strategy Roadmapping. Subscribe above so you don’t miss any of the remaining BLIPs (Brief Lean Information Post).
Recent Comments