by Greg French | Mar 11, 2020 | Alignment, Brand, Uncategorized
If your organization truly lives its brand, now’s the time to prove it. As Coronavirus fears create an upward spiral of anxiety around the world, employee morale erodes. Connecting your brand values with pandemic preparedness can help quell the underlying...
by Greg French | Jun 6, 2019 | Research, Uncategorized, White Papers
(JUNE 6, 2019) GroPartners Consulting today announced the release of the second annual Enrollment Industry Trends Survey. The survey collected responses from a balanced sample of 68 benefits intermediary firms that provide enrollment services. The report addresses...
by Greg French | May 21, 2018 | Blog Posts, Brand, Brand Experience, Customer Journey, News Releases, Uncategorized
“…we didn’t start a company with a mission…we had a mission that turned into a company.” — Blake Mycoskie, founder Tom’s Shoes. Purpose-driven brands are powerful forces with unique opportunities to level economic disparities among and within...
by Greg French | Jun 20, 2017 | Customer Journey, Financial Education, News Releases, Uncategorized
Skokie, Illinois, June 20, 2017 GroPartners Consulting, LLC today announced its focus on strategic content programs that help marketers unite expectations along the end-to-end customer journey. This new approach integrates the customer journey through a program of...
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