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Keeping Pace with AI in Marketing Strategy: How BRAND AiGENT is Transforming Brand Strategy

Keeping Pace with AI in Marketing Strategy: How BRAND AiGENT is Transforming Brand Strategy

by Greg French | Mar 27, 2025 | Artificial Intelligence, Brand Positioning, Uncategorized

Artificial intelligence is accelerating the speed of commerce, transforming everything from supply chains to consumer engagement—and marketing is no exception. In today’s rapidly evolving marketplace, marketing executives responsible for profit and loss must navigate...
Brand Values Can Assuage Employee Coronavirus Anxiety.

Brand Values Can Assuage Employee Coronavirus Anxiety.

by Greg French | Mar 11, 2020 | Alignment, Brand, Uncategorized

If your organization truly lives its brand, now’s the time to prove it.   As Coronavirus fears create an upward spiral of anxiety around the world, employee morale erodes. Connecting your brand values with pandemic preparedness can help quell the underlying...
GroPartners Releases New Benefits Industry Enrollment Industry Report

GroPartners Releases New Benefits Industry Enrollment Industry Report

by Greg French | Jun 6, 2019 | Research, Uncategorized, White Papers

(JUNE 6, 2019) GroPartners Consulting today announced the release of the second annual Enrollment Industry Trends Survey. The survey collected responses from a balanced sample of 68 benefits intermediary firms that provide enrollment services. The report addresses...
3P: Today’s Essential Corporate Strategy

3P: Today’s Essential Corporate Strategy

by Greg French | May 21, 2018 | Blog Posts, Brand, Brand Experience, Customer Journey, News Releases, Uncategorized

“…we didn’t start a company with a mission…we had a mission that turned into a company.” — Blake Mycoskie, founder Tom’s Shoes.   Purpose-driven brands are powerful forces with unique opportunities to level economic disparities among and within...
GroPartners Repositions Around End-to-end Customer Journey

GroPartners Repositions Around
End-to-end Customer Journey

by Greg French | Jun 20, 2017 | Customer Journey, Financial Education, News Releases, Uncategorized

Skokie, Illinois, June 20, 2017 GroPartners Consulting, LLC today announced its focus on strategic content programs that help marketers unite expectations along the end-to-end customer journey. This new approach integrates the customer journey through a program of...

Recent Posts

  • Keeping Pace with AI in Marketing Strategy: How BRAND AiGENT is Transforming Brand Strategy
  • Modular Video Strategy: The Key to a Customer-centric Organization
  • Brand Values Can Assuage Employee Coronavirus Anxiety.
  • The Ultimate Equation for Business and Marketing
  • Content Strategy for Financial & Insurance Marketers—E1

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