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BLIP #8: Position Your Content for Impact

BLIP #8: Position Your Content for Impact

by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY

Target each persona’s preferred content diet. In this fifth step of the Content Strategy Roadmap, you’ll focus on positioning your content in a genre/format that resonates with your target persona. Make the most of each content asset by positioning it...
BLIP #10: Content ‘Curb Appeal’

BLIP #10: Content ‘Curb Appeal’

by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY

Irresistible images and curious lead lines that pull attention. In this 7th step of the Content Strategy Roadmap, you’ll begin the transition into the creative realm. The upstream Roadmapping process allows you to confidently focus on appeal, media, and sharing...

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