by Greg French | May 21, 2018 | Blog Posts, Brand, Brand Experience, Customer Journey, News Releases, Uncategorized
“…we didn’t start a company with a mission…we had a mission that turned into a company.” — Blake Mycoskie, founder Tom’s Shoes. Purpose-driven brands are powerful forces with unique opportunities to level economic disparities among and within...
by Greg French | Oct 23, 2017 | Blog Posts, Customer Journey
Brand Experience (BX) is where Customer Journey meets Sales Process You may have seen it in your own organization: Your Customer Journey Map and Sales Process collide if they’re not strategically integrated. Or—especially in B2B—the Customer Journey Map is downplayed,...
by Greg French | Jul 18, 2017 | Blog Posts, Customer Journey, Edutainment, Financial Education
When you think of Edutainment—after you get past the unusual sound of the portmanteau, you might think of elementary school, Bill Nye the Science Guy, Blues Clues, or Dora the Explorer. But under the fluffy, kid-friendly exterior is a powerful marketing tool....
by Greg French | Jun 28, 2017 | Customer Journey, White Papers
Connecting the Dots Along Your Customers’ Journeys 7 essential elements that unite expectations among employees, distributors, and customers for measurable business results New insights along the customer journey are transformative; integrating employees, distribution...
by Greg French | Jun 20, 2017 | Customer Journey, Financial Education, News Releases, Uncategorized
Skokie, Illinois, June 20, 2017 GroPartners Consulting, LLC today announced its focus on strategic content programs that help marketers unite expectations along the end-to-end customer journey. This new approach integrates the customer journey through a program of...
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