by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
Target your best customers and prospects with all their quirks. After you’ve pinpointed Customer Journey touchpoint weaknesses in their related Buying Stages, and then identified the appropriate Channel, and established your content Goal, it’s time to identify...
by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
Target each persona’s preferred content diet. In this fifth step of the Content Strategy Roadmap, you’ll focus on positioning your content in a genre/format that resonates with your target persona. Make the most of each content asset by positioning it...
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