by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
How to Begin Your Content Strategy Roadmap Let’s assume your Customer Journey Maps are complete (if not, contact us for help). What now? What’s the process for bridging your maps with content execution…for making your content truly Customer Journey driven?...
by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
Operationalizing your Customer Journey Map means executing specific tactics to improve touchpoint experiences. It also involves stepping back to develop a thematic storyline across the entire Customer Journey. This is where a Content Strategy Roadmap can help. Here’s...
by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
When a customer touchpoint experience falls flat, what do you do next? First identify touchpoint weaknesses (TPWs) that surface throughout your Customer Journey map. Separate TPWs into operational issues and content issues (operational issues take the “off...
by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
Hello? I’d like to report a bad touchpoint experience…H-Hello? It’s important to review the channel(s) that are delivering sub-optimal customer experiences (CX). Your Customer Journey map should have identified the touchpoint where the experience was...
by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
Keep your eyes on the prize—Your Customer Journey After targeting a customer touchpoint stage and focusing on a specific channel, you’ll need to set a content goal. As with any other marketing analysis, choose only one goal so your content will be specific to that...
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