by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
OMG. I think you’re having an episode. After you’ve determined your content positioning style (see BLIP #8), what type of content approach (Episodes? Single tidbits? Epic & sensational?) will best serve your goals while addressing your Customer Journey...
by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
Irresistible images and curious lead lines that pull attention. In this 7th step of the Content Strategy Roadmap, you’ll begin the transition into the creative realm. The upstream Roadmapping process allows you to confidently focus on appeal, media, and sharing...
by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
Can you change her mood with a good story? In your mission to improve touchpoint weaknesses, realize your customer may not be in the best of moods. So choosing the content medium that’s just right for the occasion is critical. Short video v long text content....
by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
Sharing content aligns brand experience expectations. Sharing makes content strategies more successful. The more it’s shared, the more efficient your content campaign becomes. Since each persona has an affinity for sharing via specific channels, consider how...
by Greg French | Oct 23, 2017 | Blog Posts, Customer Journey
Brand Experience (BX) is where Customer Journey meets Sales Process You may have seen it in your own organization: Your Customer Journey Map and Sales Process collide if they’re not strategically integrated. Or—especially in B2B—the Customer Journey Map is downplayed,...
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