by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
Irresistible images and curious lead lines that pull attention. In this 7th step of the Content Strategy Roadmap, you’ll begin the transition into the creative realm. The upstream Roadmapping process allows you to confidently focus on appeal, media, and sharing...
by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
Can you change her mood with a good story? In your mission to improve touchpoint weaknesses, realize your customer may not be in the best of moods. So choosing the content medium that’s just right for the occasion is critical. Short video v long text content....
by Greg French | Nov 8, 2017 | CONTENT STRATEGIES FOR THE CUSTOMER JOURNEY
Sharing content aligns brand experience expectations. Sharing makes content strategies more successful. The more it’s shared, the more efficient your content campaign becomes. Since each persona has an affinity for sharing via specific channels, consider how...
by Greg French | Oct 23, 2017 | Blog Posts, Customer Journey
Brand Experience (BX) is where Customer Journey meets Sales Process You may have seen it in your own organization: Your Customer Journey Map and Sales Process collide if they’re not strategically integrated. Or—especially in B2B—the Customer Journey Map is downplayed,...
by Greg French | Jul 18, 2017 | Blog Posts, Customer Journey, Edutainment, Financial Education
When you think of Edutainment—after you get past the unusual sound of the portmanteau, you might think of elementary school, Bill Nye the Science Guy, Blues Clues, or Dora the Explorer. But under the fluffy, kid-friendly exterior is a powerful marketing tool....
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