Modular Video Strategy: The Key to a Customer-centric Organization
A research-driven perspective on how to maximize ROI by aligning your ecosystem with video.IDEA...
Brand Values Can Assuage Employee Coronavirus Anxiety.
If your organization truly lives its brand, now’s the time to prove it. As Coronavirus fears create an upward spiral of anxiety around the world, employee morale erodes. Connecting your brand values with pandemic preparedness can help quell the underlying...
The Ultimate Equation for Business and Marketing
Why Uniting Expectations is so important I teach a graduate class at Concordia University on Global Marketing in the Digital Era. Our text is authored by Warren Keegan who writes, “…business processes are the real value-creating activities of this generation of...
BLIP #9: Content Approaches That Get the Job Done
What type of content approach will best achieve your goals while addressing your Customer Journey touchpoint weaknesses?
BLIP #10: Content ‘Curb Appeal’
The content brief that emerges after step 9 becomes self-evident and completely bulletproof.
BLIP #11: Matching Media to Your Customer Journey
Threading an engaging storyline throughout the Customer Journey can assuage angst and improve brand experience.
BLIP #12: Sharing is Everything
Sharing content makes content strategies more successful because it aligns expectations along the Customer Journey. The more it’s shared, the more efficient your content campaign becomes on the long tail.
Content Strategy for Financial & Insurance Marketers—E1
EPISODE 1 OF 3: —REDEFINING FIDUCIARY MARKETING IN THE NEW NORMAL— Content marketing generates over three times as many leads as outbound marketing and costs 62% less. It rakes in conversion rates up to six times higher than other methods. [i] ...
Content Strategy for Financial & Insurance Marketers—E2
EPISODE 2 OF 3: —SIMPLIFYING THE CONTENT CONUNDRUM— The Lives Behind Life Events: A Scenario Example Jill lovingly gazes at her new baby, firmly swaddled in her crib. A tear slowly traces down Jill's cheek as she misses her dad, who couldn’t hold on to see his new...
Content Strategy for Financial & Insurance Marketers—E3
EPISODE 3 OF 3: —HOW TO BUILD TOUCHPATH CONTENT— (Catch up with episodes 1 and 2) TouchPath Content Approach Great stories come from how things unfold rather than just the events themselves. TouchPath content strategy follows the story and brand experience (BX) of...
GroPartners Releases New Benefits Industry Enrollment Industry Report
(JUNE 6, 2019) GroPartners Consulting today announced the release of the second annual Enrollment Industry Trends Survey. The survey collected responses from a balanced sample of 68 benefits intermediary firms that provide enrollment services. The report addresses...
The Physics of Brand
Observing nature can help explain the essence of brand
While You’re Running the Hamster Wheel…
People don’t want a quarter inch drill. They want a quarter inch hole. No matter what business you’re in, you may not be in the business you think you’re in. Why? Because customers don’t buy products or services.
3P: Today’s Essential Corporate Strategy
“...we didn't start a company with a mission...we had a mission that turned into a company.” — Blake Mycoskie, founder Tom’s Shoes. Purpose-driven brands are powerful forces with unique opportunities to level economic disparities among and within the world’s...
Recent Comments